Monday, September 27, 2010

Week 3 - Blog 2: Is Jeep (Chrysler) Blogging/Tweeting for Its Consumers?




Brian Solis (BrianSolis.com) suggests (2010) that the most influential consumers online follow Twitter. He also states that research done by ExactTarget indicate that companies who publish blogs, comment on blogs, and write a monthly review provide motivators for consumers to follow their brand. Does Jeep write monthly reviews, post blogs, and send tweets to for their followers.  

1.      From September 1 through September 24th, Chrysler Corporation has over 112 Tweets. Many of the Tweets (http://twitter.com/Chrysler) were regarding Jeep.
2.      Chrysler blogs daily. The blog is located at: http://blog.chryslergroupllc.com/blog.do;jsessionid=DE50E277AF68398B7A86D8F72DA92754?p=home .  In some cases, the blogs can be more than one.

Recommendation:  Chrysler is doing a great job blogging and tweeting. However, the Chrysler Corporation doesn’t have a monthly newsletter, which might be something to consider in the future. However, the blog and Twitter both post news articles links written about (probably only the positives) their products.
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1 comment:

  1. Jim D.October 2, 2010 at 2:08 PM

    E-newsletters? You can't take your laptop to the loo, can you? There is a certain amount of discipline required in e-mail marketing; just because I opted-in does not give you permission to "permission spam" me.

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