Has the MN Twins marketing team developed a website that demonstrates an understanding of their target audience? Who is the target audience? The MN Twins target market is baseball fans, which means its entertainment oriented. In this blog research a couple of other official baseball sites (Yankees - http://newyork.yankees.mlb.com/index.jsp?c_id=nyy and Chicago Cubs - http://chicago.cubs.mlb.com/index.jsp?c_id=chc =) were visited to see if the MN Twins are on track. It appears the Twins, Yankees, and Cubs all have the same website designer because with the exception of the name identifying the sites they were almost identical in appearance. The following are some way that the MN Twins have appropriately identified and design for their target market:
1. The MN Twins (also Yankees and Cubs) understands its customer needs. The site presents game highlights, headlines, ticket sales, clothing sales, and links to stats or rosters. Roberts suggests (2010) that a marketer should have a firm understanding of the target market needs.
2. The MN Twins website provides products that appeal to the fan shopping behavior. This includes the Homer Hanky and MLB Sports Shop. Roberts recommends (2010) that a marketer should recognize shopping behaviors of its target market.
3. The MN Twins appreciates and caters to the attitudes of its target market. The baseball fans visiting the site get the entertainment and information they seek. This can be experienced by watching videos, checking stats, or by reading the latest headline. Roberts advises (2010) that marketers understand and provide website content that aligns with the customers attitudes.
Recommendation: Although the MN Twins website is busy and clutters it is no different than other official baseball team sites. The marketers for the twins are doing a winning job of providing website content that is entertainment oriented and understands the customers’ attitudes, shopping behaviors, and needs.
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