Week 6 – Blog 1: Tide and Off-page Optimization

According to Michael Fleischer (2009), off-page optimization is an important SEO strategy that marketers should utilize if they want top rankings on Google. The purpose of this posting is to determine if Tide (www.Tide.com) is using Meta tags and quality links for the best off-page optimization. The following is an evaluation of Tides Off-Page Optimization:

Meta Tags:

Title - Tide.com Home Page

Keywords -  Official Tide site; get info; detergent; stains; stain solutions; variants; scents; value; coupons; products; articles; loads of hope; questions; search; how-to’s; contact Tide; message board

Description - fabric care, plus additional savings here at the official site for Tide laundry detergent

Robots – NOYDIR and NOODP

Tide is using good Meta tags. The keywords seem relevant for guiding Internet users to their website.      Those include keywords related to fabric care, such as stain solutions and scents. The description adequately defines the websites purpose, which is fabric care. Fleischer suggests (2009) that one variable that can help with off-page optimization is using related Meta tags.

Quality Links:

The number of links associated with Tide is 175. Some of the sits links are regarding stain removal, P&G Network, Braun, Confessions of an environmentalist, and many more. Tide does have good links. However, many of the relevant links show up on the second and third page of the Google search. Fleischer suggests (2009) that off-page optimization success is directly related to website links.

Recommendation: Tide is doing a good job with off-page optimization. However, there is room for improvement. For example, the official Tide website is not found on the first Google page when using some of the keywords.