Grade:
Rank: 82,702 out of 2,903,205
Algorithm calculation of 97%
Competitor comparison:
Rank: 287,380 out of 2,903,205
Algorithm calculation of 90%
Recommendation:
According to the HubSpot’s Website Grader tool, Tide is doing a better job with their website than Cheer. Some of the recommendations for Tide are:
1. Cut down on the number of pictures
a. Search found 37 pictures, which means Tide customers have to wait longer to view a page
b. An option - includes smaller images
c. Search engines cannot see/recognize images
2. Add a Blog
a. HubSpot could not find a blog
b. According to Roberts (2010), Blogs record personal experiences that are publicly accessible
i. A blog might be a way that consumer might connect to the Tide brand via a search regarding stain removal
3. Renew domain
a. Domain set to expire in 1 year and 9 months
b. Shows a commitment to established website and not a spam site
Overall, Tide is doing a good job but there is room for improvement.
Julie,
ReplyDeleteInteresting comparison. I looked at both sites, and I actually thought the Cheer site was more inviting. Maybe its that irritating survey that pops up on the Tide site as soon as you open it. Anyway, I found it kind of surprising that the Tide site beat Cheer by a 7% marging. There's definitely more to optimizing web sites than meets the eye. Nice post.
Laurie
A grade may appear to take on more importance than the user experience because a grade is easy to quantify. I suspect a site could grade at 100 and be plain boring. The site has to resonate with the target market first and foremost. A search result might attract a visit, but check the bounce rates or the time on the site (stickiness) or return visits. These are also important measures.
ReplyDelete