The purpose of this blog is to utilize the free version of Wordtracker (http://www.wordtracker.com/) to see if Tide is using the most effective Keywords on their website. Some of the tools that Wordtracker offers are related to Keywords, Link Building, and Strategizing. As discussed in the previous blog (Week 6 – Blog 1), the following were the keywords Tide is employing:
Keywords - Official Tide site; get info; detergent; stains; stain solutions; variants; scents; value; coupons; products; articles; loads of hope; questions; search; how-to’s; contact Tide; message board
To start the evaluation, the Keywords were imported/added to the search tool. From the first results, it was a surprise that the Keyword “Coupons” is used frequently by all Internet users. Next, I removed the Keyword coupon so the next most popular word could be ascertained, which was “Value and Questions.” Lastly, I removed all generic terms, such as value and questions, to focus on Keywords related to Tide products, such as fabric care (detergent). The top Keywords were “Detergent and Stains.” Fleischer suggests (2009) that marketers remember that Google is a voting machine and its important to research keyword phrases to measure your competition. With this suggestion, the following Keywords of Gain, Cheer, and Tide were submitted to determine which words were the most popular. Not surprising, Gain was had the most searches. However, the word Gain can be associated with more than laundry detergent, such as weight gain or profit gain. Cheer came in second. Again, the word “Cheer” can be associated cheerleading, cheerfulness, and so on.
Recommendations: Tide should, if they aren’t utilizing the tool already, consider using an instrument like Wordtracker to help with on and off page optimization. The device useful in helping to determine Keyword phrases that will create the most Internet traffic to their site. However, it wasn’t surprising that some Keywords, such as “Coupon/s,” can create a search results that are so wide that an Internet user would need to wade through a sea of options to obtain what they are looking for.
Interesting post Julie. Keyword research is often surprising in where it will take you. I think I sometimes assume that people will choose keywords that are vague and simple, but then when I start digging into it, the keywords that come up once the generic terms get weeded out, like coupons that you mentioned, aren't what I would have guessed. I suppose that is why there are so many really good software programs out there to take the guess-work out of it for us. I find it really interesting. It's all a big puzzle.
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